The question we’ll answer in this article is whether you can manage to rank a small local business on search engines and to answer it we’ll do so by telling the story of Vintage Rent.
Yes, the answer is yes, provided that SEO optimization is done by digital professionals.
This is what happened to Giulia, owner of a self-drive car rental business in Florence.
First, though, let’s take a step back.
Giulia grew up in the family business, sharing her Dad’s passion for vintage cars—especially Fiat 500s—until it became her job. And that’s how Vintage Rent was born, combining the love for the most beloved Italian car in the world with the self-drive car rental business model.
Giulia was already using social networks to promote her business and, although it was a channel through which she could convert her followers’ interest into sales, she wanted an owned showcase in the digital world: a place where she could tell the emotion that comes with driving a vintage Fiat 500, going beyond what she could communicate on Facebook or Instagram.
So she decided to build, on her own and at low cost, her website on Flazio.com’s no-code platform: www.vintagerentfirenze.it
In a short time she finished her site, exactly the way she wanted it, but once it was online she realized the work wasn’t over yet because, when she tried searching for her business on Google, it didn’t show up in search results; instead, all her competitors appeared—competitors who didn’t rent vintage Fiat 500s like Vintage Rent, but offered a similar service such as self-drive car rental.
Even though it wasn’t her field, she realized that having a website, no matter how beautiful and emotional, was useless if it wasn’t shown on search engines to reach people who, at that very moment, were looking for a business or services similar to those offered by Vintage Rent.
The no-code platform she built the site on, Flazio.com, allowed her—through a single integrated control panel—to customize all the activities aimed at improving search engine rankings, but she had another job; she understood what she had to do, but couldn’t manage to do it.
So she made the wise choice to rely on Flazio’s Digital Team to reach the goal she wanted: ranking vintagerentfirenze.it in the top positions on Google.
Hi Giulia, thanks for agreeing to share your experience with us. Before telling our readers how the set goal was achieved, tell us a bit about Vintage Rent.
1) Is it true that if it hadn’t been for your father, you would have taken other paths?
Yes, it was my Dad who convinced me. At the time I was working in Milan in the fashion industry. It was a difficult choice, but in the end my heart won, and I couldn’t have made a better choice.
2) What did this choice involve?
Tons of commitment, but not hardship—actually I enjoyed learning. I spent entire days in the workshop with mechanics to learn as much as possible, and I put to good use the teachings of my father and my uncle, my “right-hand men”.
In the garage, therefore, I set up my own workshop: as for routine maintenance, I take care of it myself, but for more complex work—precisely to ensure maximum safety—I rely on more experienced mechanics.
3) Just as you did for a more complex intervention on your website, did you rely on Flazio’s experts?
Yes, in fact in this case too I relied on Flazio’s digital experts. As passionate as I am and as much as I like learning, you can’t know everything, and I didn’t want my shortcomings to place limits on Vintage Rent.
4) How did the SEO Optimization activity for your site take place?
I was involved at the beginning and at the end; in the middle, the more technical part, Flazio’s experts took care of it.
At the beginning I was asked to answer a questionnaire so I could provide guidance on the keywords related to my business, to present my business, my competitors and, more generally, to provide a set of information useful for optimizing the site.
At the end, instead, after the experts did what they had to do, a recap web call was organized with a Flazio digital expert. And here I was pleasantly surprised because I expected something extremely boring; instead it turned out to be real training in which I learned the key SEO concepts I could apply to my site if needed. In addition, I was given a report made specifically for Vintage Rent with suggestions to improve my site in terms of content and digital marketing strategies.
5) And what was the final result?
It was exactly why I turned to Flazio’s experts: ranking my site in the top positions on Google, and I still remember my amazement when, during the recap web call, I saw my small local business with huge potential appear ahead of my direct competitors, much bigger and more structured than Vintage Rent.
6) Would you recommend the SEO Optimization service carried out by Flazio’s Digital Team?
Yes—so much so that I also left a review on Trustpilot!
Giulia’s story shows that even a small business with a well-defined territorial scope—locally speaking, “Local”—can achieve online results even alongside far more structured companies and multinationals, because SEO has nothing to do with investment capacity, but with technical skills that Flazio.com makes available to its PRO users so that the site is not only a showcase, but a real tool used to attract new customers in order to increase revenue.
To conclude, if you want to have your Flazio-built site optimized by one of our digital marketing experts, then click the link below and they will proceed to rank your website in the top positions on Google.
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