Christmas is coming and unfortunately it won’t be a big celebration like in other years. 
Dinners, relatives, friends, lights and gifts are what we love most about Christmas, but this year the health emergency and the DPCMs force us to experience Christmas “differently”. The gift rush, however, stays the same, except that this year consumers mainly prefer to buy online. 

Marketing strategies this Christmas 2020 therefore require an extra pinch of creativity even though Coronavirus has been a great opportunity for online stores. E-commerce, in fact, has played a key role in reorganizing new sales strategies!

Now it’s important to understand how to promote your products and your online store in a few simple moves. You’ll need to make sure you’re respectful of the situation while also figuring out how to make the most of this moment to maximize your sales at Christmas 2020. 

And in this article we want to give you some tips on how to tackle marketing at Christmas!

E-commerce 2020: in Italy it’s a Boom!

If you’re thinking that this year, in this climate of uncertainty and restrictions, people are less inclined to buy, well I have to tell you you’re wrong! 
Nothing can stop the Christmas spirit. It’s certain, though, that bans on gatherings will limit in-store shopping in favor of online purchases. So this is the moment when your e-commerce can really take off!

But let’s look at some data to better understand how consumer behavior has changed in 2020. 

According to an interesting study by Nielesen and Sendcloud, in Italy purchases average 2.9 more products during the pandemic. 
It’s clear that this Christmas 2020 represents a great opportunity for all online shops and for all those who are thinking right now about opening their own website!

Also, according to a report by Rakuten Advertising, 58% of consumers prefer to shop online in order to protect their health. In fact, the same research highlights that 32% of shoppers prefer to avoid crowds in stores or shopping malls. 

We can therefore say that at Christmas 2020 consumers will prefer to buy gifts online. So it’s time to roll up your sleeves and kick off new Marketing strategies for this Christmas 2020!

Below I want to suggest a few creative ideas to get your e-commerce ready for Christmas in just one day.

6 Marketing Strategies for a Christmas 2020 to remember!

Yes, you still have time to prepare/ improve your e-commerce and grab the attention of everyone who rushes to buy gifts at the very last second!

Let’s see below some strategies you can implement right away in your e-commerce!

1 Delight your customers with gifts 

We all love gifts! So why not add small surprises to your customers’ purchases?
It doesn’t have to be an expensive gift, but a chocolate or even just a sweet greeting card inside the package will make the difference!

2 Offer Gift Cards 

Another fantastic idea is to sell gift vouchers to spend however you like. The perfect gift!
 With Flazio you can create gift cards to add to your e-commerce easily: 
Create your “Gift Card” product and, if you want, link options to create different card values
As soon as you receive the purchase, generate the Coupon code (in “single use” mode) to associate with the purchased Gift Card. 
Send the gift card with the coupon by email to your customer. 

If you want to enhance your gift cards you can, for example, create them with Canva (https://www.canva.com/it_it/) in a few minutes and with a style that’s all yours. 

3 Promote a Christmas edition of your products

Dress your products for Christmas and your customers will be happy! An original idea is to present a limited, Christmas-themed edition of your products. In fact, according to the “Scarcity Principle”, any object considered limited in terms of quantity will take on greater symbolic value. 

4 Create Christmas packaging for your products

Another idea for your products is to create Christmas boxes/wrapping to enclose your products. And even better, to amaze your customers you could think about sustainable packaging (both your customers and the environment will be happy). For example, you could use recycled paper and natural decorations, avoiding plastic.

5 Suggest to your customers how to make a perfect gift

Tips are always welcome by customers, especially for those dealing with last-minute gifts. A great idea is to present your customers with a guide to finding the perfect gift. In this case you can place it inside your website’s blog or create a dedicated landing page through which to download a pdf. Of course, always remember that your goal is to spread interesting content and, above all, shareable!

6 Wow with a Christmas restyling of your website 

For Marketing, content matters as much as the look of your website. Giving your website a Christmas touch will make the shopping experience more pleasant for your customers. 
 For example, you could add a greeting video, or send greetings to your users with beautiful pop-ups, or even change your logo in a Christmas style. 

I’d say there can be lots of ideas, you just have to get to work!

And finally don’t forget to send greetings to all your customers: Flazio’s marketing tool will allow you to send emails and messages to your customer lists and to all users who registered on your website. This way you won’t forget anyone at all!

What matters is that at the end of this Christmas 2020 your customers are in love with your products and your e-commerce! 
Get to work and use the last days to reorganize your online store. 

Start putting all my suggestions into practice with Flazio and if you still don’t have a site, what are you waiting for? Run now to create your e-commerce on www.flazio.com!