This is a very searched question on Google. Frankly we don’t know; we’re not aware of what others mean when they refer to the profession of Digital Marketing Consultant, but we do know what our Digital Marketing Consultants do.
Flazio’s Digital Team is made up of digital marketing professionals, constantly training and updating, with just one goal: to gain more and more skills to help companies get better results and achieve real advantages from website optimization advice as well as from the digital marketing strategy.
Here’s how we work:
✔ the starting point: yours,
✔ setting smart goals,
✔ strategy to reach goals in digital.
✔ The starting point: your
No «professional consulting» can have a starting point different from a listening activity, which can also take several names like «auditing», «analysis», it matters little; what matters is that you put at the center of the reasoning the entrepreneur’s business you are talking with, which differs from one activity to another even if they belong to the same sector.
Next, in this scenario, the goals must also be put into context.
It is a constant for efficient marketing to always define the results you want to achieve, precisely so as not to lose the advantage that digital offers: monitoring and providing real data from which to make informed decisions.
And this is a critical point where many entrepreneurs stumble: they don’t devote time to defining goals; for many it seems a waste of time, for others it’s useless because «it’s always been done this way», others instead prefer to act and think at the same time, but the reality is that by not defining goals you only seemingly save time, which is then wasted on zero results.
Setting specific goals gives meaning to what you plan, remembering the value and the why.
In the professional world, setting goals is a key practice to achieve them, especially where so-called MBO, Management By Objectives, is used, in which you are evaluated also and mainly for the results obtained.
So, take a suggestion: price isn’t the discriminator for assessing the value of consulting; you don’t always get more the more you pay. Rather, base your choice on who can concretely help you define and reach your goals, which must meet the acronym SMART.
✔ SMART goals: what they are and why they matter
Using this definition method helps assess its feasibility and, at the same time, its achievement and any corrective actions to take.
To make the concept more concrete, wanting to go to the moon is not a goal, but a wish, unless you define ways, timing, costs and resources to reach it.
SMART is the acronym of 5 English words that help define the goal in its entirety:
✔ Specific (Specific)
The set goal must be specific, so it must be clear and as detailed as possible, not vague or generalized because it is not useful to define a sufficiently unambiguous direction.
The advice to make a goal specific is to characterize it through a number and a deadline:
• «I would like to increase sales to 2 million euros by the end of next year»,
• «thanks to the increase in market demand, I will hire 30 people in the next 6 months».
These are specific goals because they simplify the goal as much as possible by defining where you want to get to and in how much time.
✔ Mesaurable (Measurable)
Measure before, during and after, so as to be aware of how the work progress is going and, if needed, intervene knowingly and not, as they say, by gut feeling.
Wanting to increase the number of followers on social networks is not a measurable goal if you do not know the starting figure, that is, how many people follow you today and by how much you hope to increase your followers, by 10% or 50%?
Therefore define a start date, monitor the development of the variable of interest.
A measurable goal answers the question: how and when will I know that I have achieved the goal?
✔ Achievabile (Achievable)
Achievable with respect to the availability of your means at hand, your material assets such as the structure, human resources, or intangible assets such as the time and professional skills available.
Setting realistic goals stimulates the motivation of the work team because it tends to raise the bar more and more toward higher-level goals, rewarding the achievement of the previous ones.
✔ Relevant (Relevant)
Choose goals that matter for your business, choose those with the greatest impact, define a few at first, but extremely relevant, especially if you have limited means available so as not to needlessly waste energy and resources.
✔ Time Based (Timing):
Setting a deadline will push the work team to plan the work in advance, systematically, and it will force them to respect a roadmap that helps the efficiency and productivity of the work because then, in the end, you will be judged by the numbers, which are harsh but honest.
✔ Digital Marketing Goals
Antony De Saint-Exuperry
Another critical issue that prevents entrepreneurs from receiving the right and proper marketing advice is the inability to define the goals you want to achieve with marketing activities. For Flazio’s Digital Team, instead, it is a key priority to guide entrepreneurs toward their goals, which in digital can be summed up as:
✔ Presence goals:
it means your first need is to position your site clearly so you can be found more easily by new customers interested in what you sell.
✔ Promotion goals:
it means your site is already optimized and your business needs to get known by amplifying the reach of your promotions with activities that engage your customers in order to encourage purchase, which is suggested to be done in the only digital space you own: your website.
✔ Sell goals:
it means your site is an e-commerce with needs and logic different from other types of sites. The strategy is aimed at earning from the sale of products or services with digital-focused strategies, but only after fulfilling the Presence goal.
✔ Retain goals:
it means you already have a customer base you want to make even stronger, so the need is to stay in touch, pamper them, make them feel privileged by planning strategies aimed at increasing purchase frequency and raising the average spend per shopping session with targeted activities that make them feel special.
The goal is the destination; the strategy you will apply together with the Digital Team is the journey.
Book a consultation now by clicking the link below to start defining the goals that will guide your digital marketing activities, which with the Flazio platform you can manage independently.
